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We group the collection of user information into two categories: personal, which is information identifiable to a specific member, and aggregate, which is general demographic information that does not identify any individual member. Personal information may include your name, username, profile picture, date of birth, email address, mailing address, credit card information, phone number, and any other identifying information you may choose to provide.
We may also give you the option to upload or share images or videos of yourself and others on our Site. Additionally, we may collect certain technical information such as your Site preferences as well as demographic information such as size and language preferences, age, gender, geographical location, time zone, income, and education. Nefertiti may use or disclose aggregate information for any lawful purpose.
We collect personal information to make our services related to this Site (the “Services”) more rewarding for you to use, including billing, shipping, and tracking your orders. If we have any questions or concerns regarding your order, we may use this information to contact you. We also use this information for internal purposes, such as studying our customers’ preferences and improving customer experience on the Site. We may also use your information to contact you for promotional purposes and provide customer service to you. If you enter into sweepstakes, contest, or similar promotion, we may use the information you provide to administer those activities, email participants, notify winners, and award prizes. By participating in sweepstakes, contests, or similar promotions, you agree to the promotion’s terms and conditions and agree to share the information you submit for the promotion with the sponsors of that promotion. We may combine information about you with information from other sources in order to improve the quality of our Services.
We also receive and store certain personally non-identifiable information, which is collected passively using various technologies and cannot presently be used to specifically identify you. This Site may use such information and pool it with other information to track, for example, the total number of visitors to our Site, the number of visitors to each page of our Site, the domain names of our visitors’ Internet service providers, and how our users use and interact with the Services. Also, in an ongoing effort to better understand and serve you, we often conduct research on customer demographics, interests, and behavior based on the personal and other information provided to us. This research may be compiled and analyzed on an aggregate basis. We may share this non-identifiable and aggregate data with affiliates, agents, and business partners, but this type of non-identifiable and aggregate information does not identify you personally. We may also disclose aggregated user statistics in order to describe our Services to current and prospective business partners, and to other third parties for other lawful purposes.
We share information about you only as described in this Privacy Policy and with companies within our group including, but not limited to, our subsidiaries and affiliates. Our group companies follow practices at least as protective as those described in this Privacy Policy. In addition, there are certain circumstances in which we may share your personal information with certain third parties without further notice to you, as set forth below:
- We do not sell any of your personal information to third parties for profit. Like most online businesses, we do share some information with contracted third parties in order to provide better services and advertising to you and do afford you the option to opt-out of sharing this information.
- We may share information about you with trusted third parties in order to improve your customer experience. These third parties may contact you about products, services, or promotions you may be interested in, or to otherwise improve your customer experience with this Site.
- We may share information about you, such as your name, address, email address, as well as a record of any transactions you conduct on our website or offline with us via our third-party advertising partners and its service providers, in order to deliver to you relevant banner advertisements and other advertising tailored to your interests when you visit certain websites. Our advertising partners will make the data we provide to them anonymously.
- As we develop our business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, dissolution or similar event, your information may be part of the transferred assets. When we believe in good faith that disclosure is necessary to protect the rights, property, and safety of Nefertiti, its users or the public. As required by law, to comply with a judicial proceeding, subpoena or court order, to exercise our rights, or to defend against any claims.